Every two weeks, a guy named Kevin comes and take’s care of our yard. He cut’s the lawn, takes care of the weeds, and does whatever else is necessary to keep our yard looking good.  Last year around Christmas time, we came home from a day of shopping to find a Poinsettia planted underneath our mailbox; which subsequently is where our business sign hangs proudly.

It took us a week to figure out that it was Kevin who planted it.  Now, every time I see the Poinsettia I am reminded of Kevin and his Lawn Maintenance service.  What a clever way to market one’s business.

Kind of makes you think…what are YOU doing to make sure that your clients remember who you are?