I have such a great passion for designing wedding albums, and I absolutely put more time into designing than anything else (i.e.,shooting, editing, etc.)  After all, it’s the final product.  For some couples, it’s what they will remember you by (hopefully you retain those clients). Why give them a wedding album that looks like their friends?  Is it because it’s normal?

What do you visualize when I say the words “wedding album?”

Maybe something flush mount? Great, we’re already on the same page.

Maybe your visualizing a black or white background with pictures shimmied about?  Why did you visualize that?  Maybe because it’s practically the norm nowadays.  That’s the thinking you must break away from.

Break away from the norm.

This post is coming straight from the heart. Although the steps outlined in this three part post may not work for everyone, they will work for those who spend hour-after-hour searching for ways to, “break away.”  This industry is over-saturated with new photographers.  The value of photography has dropped, and it’s becoming increasingly difficult to find ways to stand out.

So flock left when everyone else flocks right, right?  Not particularly.  Half of humanity has already realized this, so now it’s now half-hand-half.  So which way do you go?

Up.

Coming Up: Part 2 – The Process