Knowing that Dane Sanders has been in the business for a while, I was apprehensive about his book Fast Track Photographer.  I mean, how can someone who has been in the industry over 5 years write a book on how to get on the “Fast Track” to success?  Wouldn’t it make sense if Jasmine Star wrote the book?

However, after reading a few nice words from fellow colleagues about the book, I decided to give it a go. Once I started reading I didn’t stop, and read the entire book in one sitting.

All I can say, is that I can breathe again.  The book will not tell you how to operate your flash in manual, nor will it tell you how to market to “high-end brides.”  What it will do is cause you to open your eyes a bit, and instill a bit of self-discovery. Combined with the pDNA self-assessment test, it will give you a clear and concise definition of who YOU are as a person.  After all, the most unique thing about your business is YOU.

If you have lost your way for what ever reason, I implore you to pick up the book and read it.  If you are just starting out in the photography business, this book is just as important as getting a D.B.A.  I really wish he would have written this book when I started 1.5 years ago.  I would have fine tuned the tasks that I excel at, and would have outsourced everything else.

Fast Track Photographer has caused me to re-define every aspect of my business, and certainly has caused me to re-define my target market.

How has it worked so far?

I’ll let you know.

Check it out here.